The 2 southern belles Asin & Genelia, who were just another regional stars, today have become a Big Brands! Nobody in their wildest of dreams must have imagined that Asin & Genelia would attain overnight stardom in Bollywood by giving a single hit GHAJINI and JAANE TU YA JAANE NA respectively.In the past also we had numerous southern stars hitting the Bollywood floors but The amount of popularity Asin & Genelia have garnered is tremendous.

The girls are going places. Not only the 2 are encumbered with good films and commercials of reputed brands of tinsel town but they have become part of most Bollywood do’s. The 2 can be seen almost everywhere.Recently the 2 dazzling beauties were seen adding spark to the most prestigious beauty pageant of Asia – Femina Miss India 2009 Grand finale event. While the bubbly Genelia set the stage ablaze grooving toShiamak Davar’s choreography than gorgeous Asin was seen in the hot seat (as one of the judges) judging the majestic event.Interestingly both the girls gained the astounding success working with Aamir Khan. While JAANE TU was made under Aamir Khan Productions than GHAJINI starred Aamir.Seems like the southern beauties have this knack of taking over Bollywood and time-n-again it is proved well!

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After her super successful pairing with Aamir in the film GHAJINI Asin was immediately roped in by the DTH giant for Tata Sky commercial replacing Gul Panag. The news may be already out that Aamir Khan is donning the Sardar avatar for his new ad film for Tata Sky but we have now found out that this ad was shot with Asin too being a part of it with Aamir.

The sources revealed, ’’Aamir has taken special interest in this ad right from deciding upon his costumes, make up, dialogues to even the background music. Through this ad he plans to make his presence felt in the upcoming IPL tournament. Though he doesn’t own an IPL team like his Bollywood counterparts Shah Rukh Khan, Shilpa Shetty and Preity Zinta, this new Tata Sky ad campaign is going to be widely advertised during the IPL matches on the channel showing the tournament. Asin’s inclusion was also Aamir’s idea.’’

Sources further add, ’’All of Aamir’s ad campaigns of Tata Sky have been successful and he hopes to make a bigger splash with the latest one with Asin .’’

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Asin says she’s had great fun shooting for “London Dreams’. She calls it a one of a kind experience.

There were numerous pranks, rambling tongue twisters, mugging up of one liners and so on…

She says she has learnt some interesting new things and Salman and especially Ajay Devgan made it even more interesting.

She’s said, “Ajay used to come up with some funny one-liners and tongue twisters which I got to learn from him. It’s one of my best shooting experiences. But I am not in a position to judge but yes as costars I feel they all are fabulous to work with. Both are very different actors and different people.”

Ajay actually seems to have impressed the Southern dame quite a bit.

She’s added, “Everyone knows that Salman is very chilled out but for Ajay, I thought he is a very serious and reserved person. But he is a complete surprise package. He is a complete entertainment channel on the sets.

Ajay is a prankster and I wasn’t aware of that. He actually tried playing a prank on me but it didn’t work so Ajay now has to think of something tougher.”

After coping up with somber Aamir Khan and his perfectionist ways, this sure would like a vacation for Asin. Not bad at all.

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‘Ghajini’ had everything new about it- be it a very unique storyline, be it Aamir’s new hairstyle, be it the innovative way of promoting it, be it the launch of Van Huesen ‘Ghajini’ line and the latest being the never before heard gesture of appreciation from producer Madhu Mantena to Aamir Khan .

Madhu Mantena presented A solid-gold statue to Aamir designed specially to resemble Aamir’s Ghajini look at the party held to celebrate the film’s success earlier this week.

“8 abs included. We can see all 8 of them on the statue,” Mantena states proudly.

The statuette is pure gold and probably cost the producer close to Rs. 70-80 lakhs though he isn’t telling.

“It has certain amount of other metal to make it malleable. Solid gold wouldn’t allow the identical Ghajini shape to be done in gold. But the idea was to create an Oscar-sized statue exclusively for Ghajini. Aamir knew he was getting a trophy. But he didn’t know it would be golden and with his Ghajini’s look. He was overwhelmed,” says Mantena.

Director Murugadoss was also given a statue, though far less hefty and golden than Aamir’s, but of course including the 8-abs .

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Asin got her name established in the glam-world through south cinema and now the diva is making it big in Bollywood. After receiving positive feedback for her debut Hindi release Ghajini the diva seems to be on cloud nine.

According to our sources the stardom has started ruling her head now. The glam-doll recently showed her bit of starry tantrum on the sets of her upcoming Hindi flick where she would be seen opposite Bolly-star Salman Khan.

Manzoor Khan, the make up artist and hairstylist walked out of the film because they could not stand Asin ’s chin-up attitude.

The make artist said that even though Asin comes from South Film Industry she behaves as if she is from Hollywood.

Producer of the film supports the actress saying that Manzoor Khan was asked to leave because his work was not appropriate for the film.

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Till some time back, most producers used to time their releases around the two major festivals — Diwali and Idd. Then Christmas and Valentine’s Day celebrations were included. Later, Republic Day (26th January) and now Independence Day (15th August) holidays are also being eyed by producers and distributors.

Last year, Vipul Shah released his ambitious venture SINGH IS KINNG on 8th August, a week before the Independence Day. This year, he is targeting the Independence Day weekend for his next mega venture LONDON DREAMS. The film is confirmed for 14th August release.

While on Vipul Shah, a section of the media has reported that Ranbir Kapoor has refused to star in his next venture.

"A section of the media loves to make stories and the worst part is, they don’t even have the courtesy to clarify whether it’s true or false. As for my next venture, it’s with Akshay Kumar and not Ranbir Kapoor.

I haven’t approached Ranbir in the first place and I’m sure, even he wouldn’t agree to star in a film that has Akshay enacting the main lead," Vipul states. Point noted!

Southern superstar Asin is making Bollywood’s queens uncomfortable. She has been a sensation in the Tamil industry, but so far has had very little exposure to the media in the North. And what worries the stars of Bollywood is how she will explode into the imagination if Ghajini becomes a hit.

The fact is that the Tamil version of the movie was a hit in large part because of Asin, according to Aamir Khan. "Asin is the best and I think if you watched the Tamil version of Ghajini she is the one who is in limelight," said Aamir, "her acting is damn good. I think it’s because of Asin that Ghajini became such a hit."

So will she be a threat to reigning Bollywood hotties Kareena, Priyanka and Katrina? They fear she will. At only 23, Asin is a sensation down South. She is not only a combination of a gorgeous face, silky long tresses and a curvy figure; she is a powerhouse performer as well, having won several Filmfare awards down South. Most Bollywood actresses can barely manage to speak two languages. Katrina’s Hindi is highly accented. But Asin speaks English, French, Telugu, Malayalam, Sanskrit, Tamil and Hindi. So, Miss Multilingual has a wider geographic appeal, and she will also have broader appeal of mindset, because most actresses think only geeks read.

Her Bollywood debut is one that most actresses would kill for. Kareena has been in the industry for 10 years but is doing her first film (3 Idiots) with Aamir only now. Katrina and Priyanka haven’t done even one yet.

That’s not all, Asin is following up her Ghajini debut with London Dreams which has Salman, but more importantly is being made with the man who has the golden touch: Vipul Shah. Shah has transformed Akshay Kumar from being an ordinary Bollywood hero to a superstar through his films. He can be expected to work the same magic with Asin as well. Asin’s other threat to them comes from the fact that, unlike Katrina for instance, she can really act. She is as good an actress as can be found anywhere in India. That will endear her to audiences in the North, who have been starved of actresses who appeal to them after Rani Mukherji and Preity Zinta dropped off the radar. The media has sensed Asin’s quality and she made the cover of Vogue even before the release of her Hindi debut film.

One actress immediately threatened by Asin is Jiah Khan as she has been relegated to the background for the promotion of Ghajini. Aamir likes Asin so much that he is promoting her aggressively. Very few actresses have the privilege of being recommended by Aamir Khan and entering his selective camp. Asin’s career has had a flying start in Bollywood and things will only get better from here on. Should B-town hotties be intimated by this formidable Southern beauty? We think so.

Better known as the Ghajini girl, Asin Thottumkal has arrived in Bollywood with big plans. She is evidently excited as she talks about the movie. “Aamir liked my performance in the Tamil version of the film and cast me in the Hindi remake,” she says. Though most veterans would find working with the perfectionist intimidating, she claims it was a cakewalk. “It was an absolute pleasure to work with him. Giving a ride to Aamir on my scooty while people on the street were running after us was a great experience,” she says, seemingly smitten by the actor.

The 23-year-old doesn’t see the 20-year age gap as a determining factor in her on-screen chemistry with Aamir. “When you get to know the person well, the age gap never comes to mind. I have seen him romancing on-screen since childhood. I enjoyed being paired opposite to him,” she says.

She also takes a stand on the trend of unsuccessful Bollywood actresses heading to South Indian cinema. “It’s not essential that someone unsuccessful in Bollywood would succeed in the South. If they don’t have the required talent and professionalism, they won’t survive in either of the industries,” she says.